What Use Is The RE/MAX Name To You?
More than $1 billion is spent on advertising worldwide annually by RE/MAX real estate agents, regions and RE/MAX International. Through television, magazines, radio, yard signs, billboards, the RE/MAX Balloon, the Internet, fliers and postcards, consumers are exposed to billions of impressions of the RE/MAX brand every year.
These impressions - mostly seen by Americans and Canadians before they get to Panama, mean that they instantly recognize the company - a name they trust. How many americans do you see bypass local restraunts and head straight for McDonalds, KFC or TGI Fridays?
Many of the buyers looking here have never bought property overseas before, and so many will understandably be a little nervous. The unfamiliar processes involved here may seem very daunting to them, that is why they will instantly be attracted to the familiar balloon that is such common place in their country of origin.
And its not just those form the US and Canada, RE/MAX is growing all over the world, especially in Europe and Asia - probably the next biggest sources of potential customers. |
